You’ve probably heard that “content is king,” and maybe you’ve even started a blog in the hopes of grabbing a piece of the content marketing pie. As consumers become more immune to traditional sales pitches and advertising methods, companies must provide original content that is valuable to their target audience on its own merit – not just as a sales tool.
Creating content that is useful or entertaining to your target audience draws organic traffic and social media shares, increasing leads and conversions. Establishing and implementing a content marketing strategy takes time and thought, but there are ways to reap the benefits even with limited resources. This post will go through some key elements of content marketing and provide tools and resources for getting started on your content marketing journey.