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HR, Payroll, and Employee Management Tips for Small Business Posts

Content Marketing Resources for Small Business Owners

Content is king imageContributed by Sophia Conti

You’ve probably heard that “content is king,” and maybe you’ve even started a blog in the hopes of grabbing a piece of the content marketing pie. As consumers become more immune to traditional sales pitches and advertising methods, companies must provide original content that is valuable to their target audience on its own merit – not just as a sales tool.

Creating content that is useful or entertaining to your target audience draws organic traffic and social media shares, increasing leads and conversions. Establishing and implementing a content marketing strategy takes time and thought, but there are ways to reap the benefits even with limited resources. This post will go through some key elements of content marketing and provide tools and resources for getting started on your content marketing journey.

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How to Handle Negative Reviews About About Your Company

Hopes and dreams shattered by bad review

Negative reviews are always pretty horrifying for a small business owner or head of marketing when they find one in their inbox. There’s this heart stopping feeling like your reputation is ruined and the business will cease to grow.

While negative reviews can indeed make your product or service look bad, these days, negative reviews are just a part of doing business. It’s best to keep calm and deal with them methodically, rather than freak out and make a rash rebuttal.

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DOL Opinion Letter On Travel Time Compensability

legal writing

The FLSA is a set of federal laws regarding minimum wage, overtime, and other important workplace practices. The rules aren’t always easy to understand, however, and sometimes they get misinterpreted by business owners and even by the courts. (As an example, the supreme court recently had to step in and give the final word on a type of overtime exemption.) This is why the Department of Labor has provided opinion letters to help clarify some of the more confusing scenarios.

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Small Business Tools for Social Media Management

Contributed by Sophia Conti

Businesses always feel pressure to do more with social media, whether it’s getting on a new platform, increasing followers, or developing new content. This is for good reason: the majority of consumers are on some form of social media, and it serves as a primary way for them to gather information. Social media marketing has been proven to increase sales and brand exposure.

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Supreme Court Ruling Is a Departure From a Longstanding Approach

Mercedes Benz wage and hour lawsuit

While the April 2nd Supreme Court ruling may only apply to a very small segment of workers and probably only affects a single wage and hour lawsuit currently, this departure from the longstanding approach at interpreting overtime exemptions will likely have broader implications and affect more workers in the future.

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Why Women Entrepreneurs Are More Likely To Get Funding

woman entrepreneur

Contributed by Dennis Hung

The landscape of the modern-day workplace has evolved over the years. No longer are they gender-biased towards women. According to The 2017 State of Women-Owned Businesses Report by American Express, 43 percent of all U.S. businesses with 50 to 99 employees are run by women. Like their male counterparts, these empowered female entrepreneurs must secure funding to get their business idea up and running. The good news, however, is that women often have an easier time at raising capital than men for the following reasons.

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Tools and Resources for Small Businesses Without HR Departments

woman managing business

Contributed by Sophia Conti

Small businesses are used to running on the bare essentials – and too often, those essentials do not include streamlined and well-planned human resources functions. Even larger businesses fail to establish HR protocols and standard operating procedures, believing it to be too expensive to implement for the minimal purpose it will serve. This often stems from a limited understanding of what human resources can accomplish and the benefits it yields for employer and employee alike.

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DOL’s New Wage & Hour Violation Self Reporting Program

Talking through a problem

On March 6, 2018 the Department of Labor launched a pilot program allowing employers to audit their own pay practices and catch and report their own wage and hour mistakes. It’s called the Payroll Audit Independent Determination (PAID) Program and will operate for six months as a pilot program.

Prior to now, wage and hour mistakes would land employers in court where they would have to pay court and lawyer fees, back wages, and liquidated damages. With the PAID program, if mistakes are caught independently and in good faith, employers can avoid the extra costs and simply pay employees back for the mistakes made.

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Management Strategies for Improving Team Dynamics

Happy team environment

Contributed by Shachar Shamir

For businesses of all sizes, strong relationships between team members is the most important foundation to the success of team projects. While no one is expected to be best friends with their colleagues, strengthening your team’s ability to collaborate and openly communicate with one another can prevent projects from stalling, while creating a more positive work environment. Here are some of the ways managers can improve team dynamics in order to speed up the workflow, increase overall efficiency, and boost employee morale.

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Website Usability: What It Is and Why You Definitely Need It

Website usability

Contributed by Jackie Roberson

An unusable website is unusable. Sure, it’s a tautology, but it’s also a lesson that many business leaders are unable to accept. The problem is that website usability isn’t well-understood by many business leaders, and their ignorance leads them to develop business websites that look flashy or seem cutting edge but ultimately fail to assist site visitors in accomplishing their goals.

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Classifying the Gig Economy Worker

Woman thinking about the gig economy

The gig economy has sparked a lot of discussion surrounding employee rights and, while no steadfast rules have yet to be determined on the subject of gig contractors vs gig employees, the topic is maturing as this new employment landscape continues to develop.

Just this week, in California, a federal judge ruled that Grubhub delivery drivers are indeed independent contractors. However, the case is far from closed. Not only does the plantiff’s lawyer plan to appeal the ruling but the California Supreme court is working on drafting a test for these workers, which should help settle the issue overall.

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