Bad reviews are always pretty horrifying for a small business owner or head of marketing when one hits their inbox. There’s this heart stopping feeling like your reputation is ruined and the business will cease to grow.
While bad reviews can indeed make your product or service look bad, these days, negative reviews are just a part of doing business. It’s best to keep calm and deal with them methodically, rather than freak out and make a rash rebuttal.
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Contributed by Dennis Hung
The landscape of the modern-day workplace has evolved over the years. There is less gender-bias now than in the past and so women have more opportunity in business. According to The 2017 State of Women-Owned Businesses Report by American Express, 43 percent of all U.S. businesses with 50 to 99 employees are run by women. Like their male counterparts, these empowered female entrepreneurs must secure funding to get their business idea up and running. The good news, however, is that women entrepreneurs often have an easier time at raising capital than men for many reasons.
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Contributed by Julie Petersen
Entrepreneurs are well known as passionate and proactive professionals who are able to put business ideas into practice. This is a talent not everyone possesses, just like writing is a talent not all entrepreneurs possess. It is, however, a very important skill to master. Entrepreneurs can be so much more effective when they learn to express their ideas and passions in writing.
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If you’ve got a startup or you’re starting up a startup, you’ve already got a great product worth selling. You are probably working hard to promote it too. The basic to-do list is in the bag, but there are a lot of details that only experience and the wisdom of others can teach you. Here are some things I’ve learned from our CEO and other business owners about the challenges of running a small business.
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Contributed by JT Ripton
The balance in power has shifted. In the past, businesses provided customer service but were free to set their own tone and level of engagement. If a customer didn’t like being put on hold, pressing endless options, or repeating their information to countless reps, there was more or less nothing the customer could do.
How times have changed.
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Contributed by Cadrene Heslop
Sharing information with company staff is crucial for ensuring everyone that gets briefed about important company matters. There are many methods of communicating these matters. Companies with large resources make videos that are standardized according to the company brand. In smaller companies, weekly meetings usually suffice. But many situations call for live presentations.
If you are charged with the task, you are well aware of the pressures of having to give a presentation. The two biggest struggles include nervousness and unpreparedness. The more prepared the presenter is, the easier it is to deal with the nerves. So the first thing to do to take the pressure off is to research and learn.
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Businesses are always looking for an edge to hone their operations against. Whether it’s cutting costs or streamlining processes, the ultimate goal is to improve performance and plan ahead for continued progress. This can be quite hard if companies aren’t measuring key metrics or tracking important aspects of their day to day operations.
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