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Category: Marketing

Content Marketing Expenses in the Marketing Budget

mareting expenses in the marketing budget

Contributed by Ashley Lipman

Content marketing is an important focus for modern businesses. Effective content can drive traffic and create conversions from relevant leads. As such, it’s no wonder that a significant portion of a startup’s marketing budget is allocated to content marketing.

While generally not as expensive as advertising, spending still needs to be monitored. Here are some ways to keep track of content marketing expenses, set metrics, and measure KPIs.

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Content Marketing Strategy for Small Business Owners

Content marketing strategyContributed by Sophia Conti

You’ve probably heard that “content is king”. Maybe you’ve even created a blog and taken the first step towards building a content marketing strategy. If so, good job. This is increasingly important as consumers become immune to traditional sales pitches and advertising methods. Companies must start delivering their marketing in another way. Original content is that vehicle.

Creating content that is useful or entertaining to your target audience draws organic traffic and social media shares. This in turn increases leads and conversions. Establishing and implementing a content marketing strategy isn’t easy but you can reap the benefits even with limited resources. This post highlights some key elements of content marketing and provides resources for developing your content marketing strategy.

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Small Business Tools for Social Media Management

Contributed by Sophia Conti

Businesses always feel pressure to do more with social media, whether it’s getting on a new platform, increasing followers, or developing new content. This is for good reason because the majority of consumers are on some form of social media. It serves as a primary way for them to gather information. Social media marketing has been proven to increase sales and brand exposure.

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Website Usability: What It Is and Why You Definitely Need It

Website usability

Contributed by Jackie Roberson

An unusable website is unusable. Sure, it’s a tautology, but it’s also a lesson that many business leaders are unable to accept. The problem is that website usability isn’t well-understood by many business leaders, and their ignorance leads them to develop business websites that look flashy or seem cutting edge but ultimately fail to assist site visitors in accomplishing their goals.

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5 Writing Skills Every Entrepreneur Should Master

Business writing

Contributed by Julie Petersen

Entrepreneurs are well known as passionate and proactive professionals who are able to put business ideas into practice. This is a talent not everyone possesses, just like writing is a talent not all entrepreneurs possess. It is, however, a very important skill to master. Entrepreneurs can be so much more effective when they learn to express their ideas and passions in writing.

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14 Confidence Boosters For Your Business

In addition to the undying topic of productivity, confidence in your business is being hotly discussed as we move into 2018.

A confident business is one that knows where it’s going, and is able to deal with change positively. A business with confidence is also more likely to survive the challenges of the commercial world and thrive under pressure.  The proven strategies below will help you build confidence in your business. Here’s to a year of positive business growth!

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7 Ways Your Staff Can Help Your Marketing

Marketing meeting

Employees are so much more than paid workers – they are ambassadors for your brand and everything that your business stands for. As members of your company, they are closely acquainted with the products or services that you offer, as well as being keenly aware of your customers’ needs. And this second part is particularly important, because as every good marketer knows, effective content and social media marketing ultimately comes down to providing value for the customer. So who better to get involved in this process than your own staff? Here are seven ways to involve your employees in your marketing efforts, for better results.

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