If you own a business, you probably have multiple social media profiles. If you don’t, you may want to consider hopping on the social media train! As of 2020, approximately 50% of the population uses social media, which means you’ll reach a lot of potential customers. Social media is a great way to interact with customers, inexpensively promote your services, and educate others about the merits of your business. Utilizing a social media platform like LinkedIn, Facebook, Twitter, or Instagram is especially important right now. With the coronavirus limiting face-to-face interactions and the loss of in-person marketing options, many business owners are turning to social media to keep customers engaged and informed.
If you own a business, it’s likely that you have a website in order to promote your products or services. Creating and maintaining your online presence is essential for moving your business forward, but there are some important considerations when creating a website. One of the essential things you must take into account when managing your website is whether it’s compliant with the Americans with Disabilities Act (ADA).
Contributed by: Luke Smith
Trade shows are the second-largest source of B2B revenue. Exhibitors have access to thousands of buyers, all in one place. No other form of marketing provides such a concentration of targeted customers solely there to purchase or learn more about a specific product or industry. But the current COVID-19 pandemic has halted the trade show circuit in its tracks, leaving many businesses scrambling to find marketing and sales alternatives.
Contributed by Laura Gayle
The vast majority of the millennial generation is now old enough to be out of school and in the workforce, adding a new and sometimes complex dynamic to the traditional office environment. As many employers have noted, hiring and working with millennials isn’t always the same experience as working with Gen Xers or Baby Boomers. From the advent of the internet in early childhood to a coming of age during the Great Recession in the late 2000s, many societal and cultural influences have shaped the way millennials see and experience the world.
Contributed by Ashley Lipman
Content marketing is an important focus for modern businesses. Effective content can drive traffic and create conversions from relevant leads. As such, it’s no wonder that a significant portion of a startup’s marketing budget is allocated to content marketing.
While generally not as expensive as advertising, spending still needs to be monitored. Here are some ways to keep track of content marketing expenses, set metrics, and measure KPIs.
You’ve probably heard that “content is king”. Maybe you’ve even created a blog and taken the first step towards building a content marketing strategy. If so, good job. This is increasingly important as consumers become immune to traditional sales pitches and advertising methods. Companies must start delivering their marketing in another way. Original content is that vehicle.
Creating content that is useful or entertaining to your target audience draws organic traffic and social media shares. This in turn increases leads and conversions. Establishing and implementing a content marketing strategy isn’t easy but you can reap the benefits even with limited resources. This post highlights some key elements of content marketing and provides resources for developing your content marketing strategy.
Contributed by Sophia Conti
Businesses always feel pressure to do more with social media, whether it’s getting on a new platform, increasing followers, or developing new content. This is for good reason because the majority of consumers are on some form of social media. It serves as a primary way for them to gather information. Social media marketing has been proven to increase sales and brand exposure.
Contributed by Jackie Roberson
An unusable website is unusable. Sure, it’s a tautology, but it’s also a lesson that many business leaders are unable to accept. The problem is that website usability isn’t well-understood by many business leaders, and their ignorance leads them to develop business websites that look flashy or seem cutting edge but ultimately fail to assist site visitors in accomplishing their goals.
Contributed by Julie Petersen
Entrepreneurs are well known as passionate and proactive professionals who are able to put business ideas into practice. This is a talent not everyone possesses, just like writing is a talent not all entrepreneurs possess. It is, however, a very important skill to master. Entrepreneurs can be so much more effective when they learn to express their ideas and passions in writing.
In addition to the undying topic of productivity, confidence in your business is being hotly discussed as we move into 2018.
A confident business is one that knows where it’s going, and is able to deal with change positively. A business with confidence is also more likely to survive the challenges of the commercial world and thrive under pressure. The proven strategies below will help you build confidence in your business. Here’s to a year of positive business growth!
Employees are so much more than paid workers – they are ambassadors for your brand and everything that your business stands for. As members of your company, they are closely acquainted with the products or services that you offer, as well as being keenly aware of your customers’ needs. And this second part is particularly important, because as every good marketer knows, effective content and social media marketing ultimately comes down to providing value for the customer. So who better to get involved in this process than your own staff? Here are seven ways to involve your employees in your marketing efforts, for better results.
Like many small businesses, we don’t have an HR department and we’ve never hired a headhunter to do our hiring. Over the years, I have written our job postings myself when our company needs to hire. I always felt like this was a little outside my expertise but we have had amazing luck finding and hiring the right people over the last 13 years anyway. This always seemed strange to me until I started thinking about it.
A marketing pro is actually a great person to sketch up recruiting copy. After all, marketers know how to use language to target the right crowd and incite interest. And that’s exactly what you want to do when you’re looking for a candidate: Find the right person and get them to like you. Here is what I do when it’s time to hire.