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Category: Mileage & Expenses

Content Marketing Expenses in the Marketing Budget

mareting expenses in the marketing budget

Contributed by Ashley Lipman

Content marketing is an important focus for modern businesses. Effective content can drive traffic and create conversions from relevant leads. As such, it’s no wonder that a significant portion of a startup’s marketing budget is allocated to content marketing.

While generally not as expensive as advertising, spending still needs to be monitored. Here are some ways to keep track of content marketing expenses, set metrics, and measure KPIs.

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Driving Costs that the IRS Mileage Rate Covers

Money and a carYou’ve seen the mileage reimbursement rate that the IRS publishes each January but do you know where the number comes from? Many people think the rate is based on gas prices alone but if that were the case, mileage reimbursement would be much lower than the published rate. If your car gets 27 miles to the gallon, for example, then rather than reimbursing 54 cents per mile, you’d be reimbursing more like 10 cents!

Actually, the reimbursement rate per mile is figured from various factors associated with owning, driving, and maintaining a vehicle.

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