You’ve probably heard that “content is king”. Maybe you’ve even created a blog and taken the first step towards building a content marketing strategy. If so, good job. This is increasingly important as consumers become immune to traditional sales pitches and advertising methods. Companies must start delivering their marketing in another way. Original content is that vehicle.
Creating content that is useful or entertaining to your target audience draws organic traffic and social media shares. This in turn increases leads and conversions. Establishing and implementing a content marketing strategy isn’t easy but you can reap the benefits even with limited resources. This post highlights some key elements of content marketing and provides resources for developing your content marketing strategy.