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Tag: business expenses

Content Marketing Expenses in the Marketing Budget

mareting expenses in the marketing budget

Contributed by Ashley Lipman

Content marketing is an important focus for modern businesses. Effective content can drive traffic and create conversions from relevant leads. As such, it’s no wonder that a significant portion of a startup’s marketing budget is allocated to content marketing.

While generally not as expensive as advertising, spending still needs to be monitored. Here are some ways to keep track of content marketing expenses, set metrics, and measure KPIs.

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Online Expense Tracking Is a Must for Businesses

Travel and entertainment costs represent a large chunk of the budget for most businesses. In fact, they are the second largest business expense, just behind payroll.

You would think that businesses would take the management of these expenses very seriously, given that they spend so much money on them but, surprisingly, not all of them do. Most businesses still manage their reimbursable expenses using antiquated methods like pen and paper or spreadsheets.

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