Bad reviews are always pretty horrifying for a small business owner or head of marketing when one hits their inbox. There’s this heart stopping feeling like your reputation is ruined and the business will cease to grow.
While bad reviews can indeed make your product or service look bad, these days, negative reviews are just a part of doing business. It’s best to keep calm and deal with them methodically, rather than freak out and make a rash rebuttal.
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Contributed by JT Ripton
The balance in power has shifted. In the past, businesses provided customer service but were free to set their own tone and level of engagement. If a customer didn’t like being put on hold, pressing endless options, or repeating their information to countless reps, there was more or less nothing the customer could do.
How times have changed.
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Learning a new business software takes time, no matter how user-friendly it is, especially one having to do with payroll. Can you imagine attempting to setup a system that tracks time for payroll, accruals, expenses, and client time with no support? We can’t either!
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There are more apps for more types of things than most of us need or can even imagine. Businesses use them to replace many of the, now antiquated, processes and services that businesses need. But with this shift comes a learning curve. Some internet apps are pretty basic but any application having to do with money is going to be a little more complex.
Getting customers is all about getting people on your side which, in business, can’t be achieved without providing good customer service.