If you own a business, you probably have multiple social media profiles. If you don’t, you may want to consider hopping on the social media train! As of 2020, approximately 50% of the population uses social media, which means you’ll reach a lot of potential customers. Social media is a great way to interact with customers, inexpensively promote your services, and educate others about the merits of your business. Utilizing a social media platform like LinkedIn, Facebook, Twitter, or Instagram is especially important right now. With the coronavirus limiting face-to-face interactions and the loss of in-person marketing options, many business owners are turning to social media to keep customers engaged and informed.
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