Okay guys what is the good, the bad and the ugly when it comes to google advertising. I have searched a lot of forums and gotten mixed reviews so I want to see what you guys think. Did they help your business? What do you do and how did you do it?00
- Julia MerraceParticipant
Ugh! Proceed with caution. The leads we get from there aren’t so great. Customer service is downright terrible. And it’s VERY easy to spend money you don’t mean to spend. I’ll give you a couple of examples. Suppose you put up a campaign. If it’s not created correctly, you could be advertising to your already existing customers, costing you money ongoing every day. Or you could be advertising to groups of people that have no interest in your product or service at all. It’s incredibly easy (too easy) if you ask me, so setup a campaign and drain your bank account overnight if you make a mistake.
Also, there’s another problem. If you have made a mistake, who’s to say you’re even going to be aware of it right away. You could theoretically be advertising to the wrong groups for months on end with no real way of knowing at all. You’d just see your cost per lead and there’s no obvious way for you to know without a lot of digging and an in-depth look at your account whether or not you’re even reaching who you think you’re reaching.
Google is less than helpful if you have a problem. Prepare to speak with someone is Asia who has no power to help you resolve the issue. It’s very bad news if you realize you’ve made a mistake, as they won’t be of ANY help, even if the mistake was yesterday.
Overall I would suggest finding other ways to advertise and using Google absolutely last after other channels are exhausted unless you’re absolutely sure it’s going to be cost effective.00
We switched to Bing. It’s cheaper there than Google for a lot of people. You get less traffic, but it costs less. Worth considering.00Colleen bailParticipant
Google ads are hard to use if you aren’t a big company. You need to have a lot of money to spend in order to be on the top of the page and even if you do get there it doesn’t mean that you will get quality leads. It is a risk because you never know if you will literally be throwing money away and getting nothing. Also they have a lot of hidden rules that you may not find out about until it’s too late.00
For us, we saw our quality scores were very low even though it shouldn’t have been. Our website represented our product. Our ads were about our product. Our keywords were about our product. They all tied together. Still, we had terrible quality scores. And Google tells you that if you have good scores, you pay less for higher placement of advertising. But then doesn’t that mean the opposite is true as well? We were therefore paying more for less lofty placements, and we concluded that google was therefore treating us like a poor quality web site or something of that nature. Eventually we decided to take our dollars elsewhere.00
Thank you for the replies I will take into account all of your experiences. It seems that google is hit or miss so we will proceed with caution for the time being.00Madison PolkParticipant
I personally recommend starting with Bing first, there isn’t as much competition and it seems to get more clicks for my company. I feel like google is so big so a lot of companies tend to lean more into them but that isn’t always the best thing for smaller companies. You will still have people bidding against you on Bing but the cpc will be far cheaper then google and you will get a better quality score.00Brandon VueParticipant
Google does have its advantages if you know what you’re doing. You have to make sure you are specific when you are setting up your advertising plan. Make sure you know EXACTLY who your audience is and what you are trying to promote. The more specific the better, because if you are spending your budget wisely it will save you money in the end.00
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