Google Advertising

This topic contains 4 replies, has 4 voices, and was last updated by  Simon G Little 6 days, 11 hours ago.

  • Post
    Julia Heath
    Participant

    Okay guys what is the good, the bad and the ugly when it comes to google advertising. I have searched a lot of forums and gotten mixed reviews so I want to see what you guys think. Did they help your business? What do you do and how did you do it?

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  • Replies
    Julia Merrace 
    Participant

    Ugh! Proceed with caution. The leads we get from there aren’t so great. Customer service is downright terrible. And it’s VERY easy to spend money you don’t mean to spend. I’ll give you a couple of examples. Suppose you put up a campaign. If it’s not created correctly, you could be advertising to your already existing customers, costing you money ongoing every day. Or you could be advertising to groups of people that have no interest in your product or service at all. It’s incredibly easy (too easy) if you ask me, so setup a campaign and drain your bank account overnight if you make a mistake.

    Also, there’s another problem. If you have made a mistake, who’s to say you’re even going to be aware of it right away. You could theoretically be advertising to the wrong groups for months on end with no real way of knowing at all. You’d just see your cost per lead and there’s no obvious way for you to know without a lot of digging and an in-depth look at your account whether or not you’re even reaching who you think you’re reaching.

    Google is less than helpful if you have a problem. Prepare to speak with someone is Asia who has no power to help you resolve the issue. It’s very bad news if you realize you’ve made a mistake, as they won’t be of ANY help, even if the mistake was yesterday.

    Overall I would suggest finding other ways to advertise and using Google absolutely last after other channels are exhausted unless you’re absolutely sure it’s going to be cost effective.

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    Simon G Little
    Participant

    We switched to Bing. It’s cheaper there than Google for a lot of people. You get less traffic, but it costs less. Worth considering.

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    Colleen bail
    Participant

    Google ads are hard to use if you aren’t a big company. You need to have a lot of money to spend in order to be on the top of the page and even if you do get there it doesn’t mean that you will get quality leads. It is a risk because you never know if you will literally be throwing money away and getting nothing. Also they have a lot of hidden rules that you may not find out about until it’s too late.

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    Simon G Little
    Participant

    For us, we saw our quality scores were very low even though it shouldn’t have been. Our website represented our product. Our ads were about our product. Our keywords were about our product. They all tied together. Still, we had terrible quality scores. And Google tells you that if you have good scores, you pay less for higher placement of advertising. But then doesn’t that mean the opposite is true as well? We were therefore paying more for less lofty placements, and we concluded that google was therefore treating us like a poor quality web site or something of that nature. Eventually we decided to take our dollars elsewhere.

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