I’m developing a blog for a website with a tiny budget and am discussing recruiting a freelancer to write content optimized for SEO. Is it worth spending the money or should I just go ahead and spend time creating my own material? I don’t have experience blog writing but I can write when I need to. Which would be more of an advantage to me? I more personal touch or a professional ?
I’ve seen people do a combination of both. Most of the time they will write their own personal blogs but they will have guest writers submit blogs as well. It is a good way to partner with other companies because you can write a blog for them that might get more traffic for your site as well.