It PPC worth it?

Small Business Forums Marketing and Advertising It PPC worth it?

  • Post
    Les Stroud
    Participant

    HI guys,

    We’ve been dabbling in PPC for a while but without much luck. I understand that there’s a lot of stuff a person can and should do to improve their results, so it could be that we’re just not ‘there’ yet, but I was wondering what you guys thought about this? Is it worth the time and energy to even try competing nowadays on pay per click platforms like Bing and Google?

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  • Replies
    Alice Fowler
    Participant

    I believe there is a thread on here somewhere where they discussed a similar question. But it all depends on what your company is selling or what your service is and who your competitors are. PPC is good if you have a unique brand because you don’t have too many people bidding on the same words as you. Keywords can actually only cost you a few cents to the word instead of $10 – $20 a keyword. Now if you are trying to compete with bigger companies with advertising space then you will need to put in a lot of money to see any results and even then that doesn’t mean you are going to generate as much business as you think. But it does take time for those types of campaigns to grow to see if they have any success. I would recommend looking at bing first instead of google to see what you can do. Have a very specific keyword list and start small.

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