Radio vs. newspaper ads

Let’s Talk Business Managing Your Business Radio vs. newspaper ads

  • Post
    Paul Harrison
    Participant
    Which one do you guys believe reaches more people?
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  • Replies
    Mel Garapolis
    Participant
    I think a better question might be which medium is right for your specific product. Reaching people is obviously desirable but if you’re reaching the wrong people, or if their engagement rate is lower, then the question is moot. On the other hand, if your goal is exposure and you don’t care to who (i.e. everyone is your target audience) then probably radio is better than newspaper.
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    Candice C.
    Participant
    We love radio… It takes some time get going so you have to be willing to ‘stay the course’ for a while, but in my experience it really depends on the product you’re selling and finding the right message for people. It can be a big waste of money if you do it wrong. It takes a significant amount of resources to get to where you want to be, so cost/benefit analysis is an import step in the process. Haven’t done much with TV, but we don’t think it’s worth it in our business so I don’t think we’ll be venturing out in that direction.
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    Colleen bail
    Participant
    I know you are asking about radio vs newspaper but what about Youtube? You can create your own short ads and it isn’t that expensive to use. Also, more people use that platform now than ever before.
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    Paul Harrison
    Participant
    Colleen Youtube would be good depending the the age range of the audience that I am looking to hit. If I am looking for the younger generation then YouTube would be best. If you are going for people who are commuting then Radio is the best. I learned most of the time people driving too and from work are the ones listen to the radio. Then the newspaper well that is hit or miss. I feel like it is a dying industry.
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    Akshay M
    Participant
    Newspapers are faster and more direct in their appeal to the reader.An early morning daily can provide major impact as people’s minds are fresher as compared to the later part of the day.

    If newspapers are stocked,it’s easier to revisit certain details and information even if it’s few months old.It’s good for frequent exposure.
    Printing an ad in a newspaper is much cheaper than placing ads in other mediums.
    A message read through newspapers stays more in the minds as visual images and information are more efficient in creating the recall factor than audio messages.

    Newspapers have a wider coverage for advertisements.The categories for advertisements in newspapers is very vast.
    The possibilities of keeping a cut out of an important message or advertisement are very real.
    Numbers,E-mail id, and certain information are easier to keep the record of through newspapers.

    Cons:
    The readership among the audience is very limited as it caters to a certain age group.
    Advertising space may be expensive in few newspapers.
    The newspapers after being read can be discarded by the reader.

    Radio Ads have the capability to target a specific set of listeners at a specific time,for example, teenagers at night,old people during the afternoon,and its own prime time slots.

    For small business houses, it is a perfect platform to launch their ads in a cost effective way.
    Radio has an advantage of listeners irrespective of their age,newspapers require the reader to be old enough to read and understand.
    Radio ads can sharply focus on the advertisement as a time limit of 20 seconds can compact and make the ad more direct with no useless information.

    Radio advertisements if well written and voiced and with the added music can imprint itself in the listener’s mind very efficiently.
    Audio advertisements give advertisers liberty to create any kind of creatives which will entertain the listener.Nobody wants to listen to dull ads.

    Cons:
    Prime time is the best time slot in radio advertising,but it’s expensive too.
    The tendency of people to switch stations during ads make it a risky bet as the advertisement can be missed altogether.
    The listener might feel mislead as they can only hear about the product.

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