Radio vs. newspaper ads

Small Business Forums Managing a Business Radio vs. newspaper ads

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    Paul Harrison
    Participant

    Which one do you guys believe reaches more people?

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  • Replies
    Mel Garapolis
    Participant

    I think a better question might be which medium is right for your specific product. Reaching people is obviously desirable but if you’re reaching the wrong people, or if their engagement rate is lower, then the question is moot. On the other hand, if your goal is exposure and you don’t care to who (i.e. everyone is your target audience) then probably radio is better than newspaper.

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    Candice C.
    Participant

    We love radio… It takes some time get going so you have to be willing to ‘stay the course’ for a while, but in my experience it really depends on the product you’re selling and finding the right message for people. It can be a big waste of money if you do it wrong. It takes a significant amount of resources to get to where you want to be, so cost/benefit analysis is an import step in the process. Haven’t done much with TV, but we don’t think it’s worth it in our business so I don’t think we’ll be venturing out in that direction.

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    Colleen bail
    Participant

    I know you are asking about radio vs newspaper but what about Youtube? You can create your own short ads and it isn’t that expensive to use. Also, more people use that platform now than ever before.

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    Paul Harrison
    Participant

    Colleen Youtube would be good depending the the age range of the audience that I am looking to hit. If I am looking for the younger generation then YouTube would be best. If you are going for people who are commuting then Radio is the best. I learned most of the time people driving too and from work are the ones listen to the radio. Then the newspaper well that is hit or miss. I feel like it is a dying industry.

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