When you promote a post it doesn’t give you options to be specific. You pay with the 5 options they give you and promote to whatever audience it thinks is right for you. But if you use Twitter ads you can customize the way you advertise. Adjust the demographic. Adjust the budget and the audience interests. If you need a fast fix promote if not, take the time and use the twitter ads.
Ah yes twitter has been a godsend for my business! It is the best way to get my merchandise out there in front of the eyes that need to see it. It’s also great because I can give input on what I should be making next. I only pay to boost the new items to get more people interested~
Twitter can work for a business depending on the audience age that you are trying to promote too. Unlike facebook most people won’t follow a company on twitter unless they are viral, they have a product that is putting out amazing content and interacting with the audience every day, or they just really like the company. It is a great way to get the younger generations to notice a company but you need to stand out from the crowd first.