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Why Millennial Employees Are Best Qualified to Reach Millennial Customers

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millenial employees working with millennial customers

Contributed by Laura Gayle

The vast majority of the millennial generation is now old enough to be out of school and in the workforce, adding a new and sometimes complex dynamic to the traditional office environment. As many employers have noted, hiring and working with millennials isn’t always the same experience as working with Gen Xers or Baby Boomers. From the advent of the internet in early childhood to a coming of age during the Great Recession in the late 2000s, many societal and cultural influences have shaped the way millennials see and experience the world.

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8 Ways to Show That You Respect Employee Work Time

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respect employee work time

Contributed by Dennis Hung

All employers want to have a good rapport with their employees. In order to achieve that, there needs to be respect. Respecting employees’ time is a key part of this as time is a valuable commodity at work. By respecting employees’ time, you help them work more efficiently, and you show them that you value the effort they put into their work. Here are eight ways to respect your employees’ time and help them work more efficiently.

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Content Marketing Expenses in the Marketing Budget

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mareting expenses in the marketing budget

Contributed by Ashley Lipman

Content marketing is an important focus for modern businesses. Effective content can drive traffic and create conversions from relevant leads. As such, it’s no wonder that a significant portion of a startup’s marketing budget is allocated to content marketing.

While generally not as expensive as advertising, spending still needs to be monitored. Here are some ways to keep track of content marketing expenses, set metrics, and measure KPIs.

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7 Steps For Creating a Working Business Plan

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Create a business plan

Contributed by Daniela McVicker

The difference between an entrepreneur who succeeds and one who doesn’t is often in the planning process. To get your startup off to a good start, you should create a step by step business plan. Think of a business plan as a road map. This road map will help you maintain your focus as you work as well as prove to investors that your business is a great idea.

There are plenty of templates which outline the most common business plan steps but, unfortunately, these don’t take your unique needs into consideration. There is no one size fits all solution when it comes to preparing a great business plan. Use the following seven steps as the framework for your business plan.

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9 Things to Consider When Dealing With an Employee Exit

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Employee exit contemplation

Contributed by Dennis Hung

Sometimes, through no fault of the employee, employers need to transition employees out of their company. Downsizing, bankruptcies, mergers, or buyouts can result in large scale employee exit. Employers should try and help these employees deal with the anxiety and other challenges brought on by the layoff because your company’s reputation depends on it. Employers who don’t support the needs of their exiting employees run the risk of getting bad reviews and bad press.

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Career Development – 8 Tips for Accelerating Your Career

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career development

Contributed by Dawn Castell

Career development doesn’t always happen at our desired speed. Any number of roadblocks can get in the way – from working for a company that doesn’t promote in-house, to dealing with personal or family circumstances, to lacking the required education. Regardless of the reason for the plateau in your career, it’s never too late to jumpstart it. These eight tips will help get you on the path towards better pay, excitement, or whatever change it is you’re seeking.

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