If you own a business, you probably have multiple social media profiles. If you don’t, you may want to consider hopping on the social media train! As of 2020, approximately 50% of the population uses social media, which means you’ll reach a lot of potential customers. Social media is a great way to interact with customers, inexpensively promote your services, and educate others about the merits of your business. Utilizing a social media platform like LinkedIn, Facebook, Twitter, or Instagram is especially important right now. With the coronavirus limiting face-to-face interactions and the loss of in-person marketing options, many business owners are turning to social media to keep customers engaged and informed.
If you own a business, it’s likely that you have a website in order to promote your products or services. Creating and maintaining your online presence is essential for moving your business forward, but there are some important considerations when creating a website. One of the essential things you must take into account when managing your website is whether it’s compliant with the Americans with Disabilities Act (ADA).
Contributed by: Luke Smith
Trade shows are the second-largest source of B2B revenue. Exhibitors have access to thousands of buyers, all in one place. No other form of marketing provides such a concentration of targeted customers solely there to purchase or learn more about a specific product or industry. But the current COVID-19 pandemic has halted the trade show circuit in its tracks, leaving many businesses scrambling to find marketing and sales alternatives.